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13+ years helping businesses in US, UK, Canada, Australia, UAE & India grow through SEO and AI-powered marketing.
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B2B SEO CASE STUDY • SOFTWARE RESELLER • 28 MONTHS AND COUNTING • US MARKET
28 months of ecommerce SEO for a US software licensing brand: 482% organic traffic growth, 87× return on fees, and 215,070 monthly Google AI Overview impressions. No paid ads, no paid links.
Verified GA4 and Search Console data from a WooCommerce Microsoft software reseller, indigosoftwarecompany.com. Including the two-month pause, the restart, and the three months of great-looking data we deleted because it was not real.
SUMMARY
B2B SEO consultant Kulbhushan Pareek generated $583,956 in verified organic revenue for indigosoftwarecompany.com, a US-based Microsoft software reseller running WooCommerce, across 28 months, from May 2024 to the present, with every figure here verified through August 2026. Organic clicks grew 482%, from 436 to a peak of 2,539 per month. Average Google position improved from 31.5 to 8.8. The campaign produced 5,633 organic conversions, a best month of $50,901 in October 2025, and 215,070 impressions inside Google's AI features in August 2026, up from 19,543 in May. Priced at standard US agency rates of $3,000 to $5,000 per month, that revenue represents a 4× to 7× return on the engagement.
The engagement paused for two months in March and April 2026 and restarted in mid-May 2026. Post-restart, indexed pages went from 1,070 to 2,150 and organic search grew from 18.6% to roughly 35% of all site revenue. Three levers only: on-page SEO, around 100 editorial backlinks per month, and buyer-intent content. No paid ads, no paid links, no PR budget.
Data note: Search Console impression and position figures for March, April and May 2026 are excluded from this case study. A broken Merchant Center feed was inflating them with junk impressions from more than 25 countries. See why we deleted our own best numbers.
"I've had the pleasure of working with Kulbhushan over the past 20 months, and his impact on our growth at Indigo Software has been both measurable and meaningful. He came in at a time when we were facing real technical visibility challenges, including Bing indexing issues, and methodically helped diagnose and resolve them. But what truly sets Kulbhushan apart is that he doesn't just "fix SEO problems"; he ties SEO work directly to business outcomes. Through consistent strategy, technical optimization, and content guidance, he helped us build sustainable organic traffic that translated into real revenue, including a $50k organic sales month in September. That kind of result doesn't happen by accident. Kulbhushan is analytical, reliable, and focused on long-term wins rather than quick tricks. If you're looking for someone who understands both the technical and commercial sides of SEO, I can confidently recommend him."
When the engagement began in May 2024, indigosoftwarecompany.com was virtually invisible in organic search, averaging position 31.5, with just 436 organic clicks per month and zero presence on Page 1 of Google.
The website sold genuine Microsoft software licenses in a competitive US market dominated by brands with domain authority scores 3 to 5 times higher, on a retainer well below the market rate for this scope of work.
There was no approved PR budget, no paid guest posting, no social media amplification, and no tool integrations. The challenge: deliver world-class SEO results with three levers and minimum resources.
Rather than spreading thin across every available tactic, the strategy was deliberately narrow and consistently executed. Three levers only, applied every month the engagement was active across 28 months.
Comprehensive monthly optimization of every key page: title tags, meta descriptions, H-tag hierarchy, schema markup, Core Web Vitals, internal linking architecture, image optimization, and crawlability. The foundation that makes everything else work. Executed on 15+ pages every single month.
Consistent editorial backlink acquisition through outreach, niche directory citations, partner mentions, and resource page placements. Zero paid links. 2,223 placements across 608 referring domains, at an average Domain Authority of 59, with roughly one in three placements on DA 80+ sites.
Monthly content targeting long-tail buyer-intent licensing queries, plus a content sprint in November 2024: 48 "How to Install" and "Download" pages, each aimed at one specific high-volume, low-competition query. That single sprint took monthly organic clicks from 617 to 1,269, a 106% increase in 30 days, and impressions from 23,803 to 58,528.
No approved PR budget. No paid guest posts. No social media sharing. No tool integrations. Everything you'll see below was achieved with only these 3 levers.
Every number below is exported from the client's own Google Analytics 4 and Google Search Console properties, last verified 3 September 2026. No estimates, no projections, and no modelled attribution. Where data was unreliable, it has been removed rather than smoothed.
Organic Clicks
Google Impressions
Average Position
Google AI Impressions
Total Organic Revenue to Date
Organic Search Conversions
Best Single Month Revenue (Oct 2025)
Organic Revenue Since the Restart (Apr to Aug 2026)
Return at Standard US Agency Rates
Share of Total Site Revenue from Organic
| Metric | May 2024 (Start) | Aug 2026 (Current) | Change |
|---|---|---|---|
| Domain Authority (DA) | 17 | 23 | +35% |
| Page Authority (PA) | 26 | 41 | +58% |
| Spam Score | 1 | 1 | Maintained |
| Referring Domains | Not tracked | 608 | 2,223 placements, avg DA 59 |
| Placements on DA 80+ Sites | 0 | ~1 in 3 | Of all placements |
| Indexed Pages | Not tracked | 2,150 | From 1,070 pre-restart |
| Avg. Google Position | 31.5 | 8.8 | Page 3 to Page 1 |
Most SEO case studies show a smooth line going up and to the right. This is what a real campaign looks like: a slow first six months, one sharp jump, a flat year that tested the client's patience, a genuine breakthrough, and a gap where the data stopped being trustworthy.
The seven months where something actually changed, as exact Google Search Console exports. Growth was not linear and this table does not pretend it was: there is a flat stretch through most of 2025, and a pause that cost real ground.
| Month | Organic Clicks | Impressions | Avg. Position | Key Event |
|---|---|---|---|---|
| May 2024 | 436 | 8,622 | 31.5 | Campaign begins, page 3, nothing ranking |
| Nov 2024 | 1,269 | 58,528 | 26.1 | 48-page content sprint, +106% clicks in 30 days |
| Mid 2025 | A long flat stretch. Clicks moved very little for roughly nine months. | Links and content compounding beneath the surface | ||
| Oct 2025 | 1,840 | 227,597 | 10.0 | Page 1 breakthrough, $50,901 revenue month |
| Feb 2026 | 2,218 | 393,508 | 9.6 | Last clean month before the pause |
| Mar to May 2026: work paused, and Search Console data invalid. Excluded from this case study. | ||||
| Jun 2026 | 2,311 | 246,002 | 11.9 | Restart. First month of trustworthy data |
| Aug 2026 | 2,090 | 394,018 | 8.8 | Best verified position, $33,111 organic revenue |
Every figure above is exact, unrounded Google Search Console data. Nothing here is modelled or estimated.
The full month-level export, the revenue breakdown by product category, the keyword set that produced it, and the backlink profile stay private. Not because the numbers are weak, but because the specific queries and pages are the strategy, and this client still competes for them.
30 minutes, no charge, no pitch deck. If organic search is the wrong channel for your timeline, I will say so on the call.
This is the part most SEO case studies cannot show, because it needs the client's own Search Console and Bing Webmaster properties. Impressions inside Google's AI features (AI Overviews and AI Mode) grew 11-fold in four months on the same content, with no new link building aimed at it.
| Month | Google AI Feature Impressions | Change |
|---|---|---|
| May 2026 | 19,543 | Baseline, first month measured |
| Jun 2026 | 51,640 | +164% |
| Jul 2026 | 54,055 | +5% |
| Aug 2026 | 215,070 | +298% in one month, +1,001% since May |
Google AI Overview and AI Mode impressions in August 2026, up from 19,543 in May
Bing AI citations across Jan to Aug 2026, peaking at 36,900 in June
Indexed and eligible to be cited, up from 1,070 before the restart
Per-core vs CAL, Standard vs Datacenter, and activation guides drive most AI pickup
One question per H2, answered in the first two sentences, with the number stated explicitly
Product, edition and version named in full on every page rather than pronouns or "it"
Honest counterpoint: Bing's own web clicks fell over the same period, from 1,400 in January 2026 to 252 in August, and Bing AI citations dropped from a June peak of 36,900 to 9,000 in August. Google AI visibility grew sharply while Bing contracted. Anyone showing you only the chart that goes up is showing you half the data.
In April 2026 this website showed 2,491,981 impressions at an average position of 2.5 in Google Search Console. In May it showed 2,962,605 impressions at position 2.4. On a chart, that is the best result of the entire engagement by a wide margin.
It was not real. A broken Merchant Center plugin connection was silently flooding Search Console with junk impressions from more than 25 countries for pages that were never going to convert. The position number looked spectacular because the junk impressions were ranking for queries nobody in the US was searching commercially.
Those three months are excluded from every figure on this page. The traffic table skips them. The growth percentages are calculated against February 2026, the last clean month, and August 2026, the most recent clean month. GA4 revenue was unaffected by the defect and is reported in full.
Why this matters when you are choosing an SEO consultant: that spike is exactly the kind of screenshot that gets put in a pitch deck. Any consultant can show you a chart going up. The question worth asking is whether they will tell you when the chart is lying, because the same judgement that catches a broken feed is what stops you spending a year optimising toward a number that was never connected to revenue.
Position 31.5 · 436 clicks/month · Page 3 · Near-invisible in search
Technical SEO complete · 100 backlinks/month cadence established · On-page optimization running
48 "How to Install" and "Download" pages launched in one month.
Content optimization using Surfer SEO deployed on key pages. Average position moved from 28.6 to 18.0 in a single month.
Average position hit 10.0 for the first time in the campaign.
2,539 organic clicks and 458,239 impressions, the highest click volume of the engagement.
The engagement stopped for two months. During the gap, a broken Merchant Center feed connection began flooding Search Console with junk impressions, and a dev-side bug quietly noindexed core money pages. Nobody was watching.
Work resumed mid-May. The priority was fixing the foundation before chasing growth: reconnecting and cleaning the product feed, catching the noindex bug on money pages, re-auditing the backlink profile, and taking direct AIOSEO access so fixes stopped waiting in a dev queue.
The catalogue went from full disapproval on May 31, to 67 limited on June 19, to 111 products live on July 11. Indexed pages reached 2,150 against the client's target of 1,100.
Average position 8.8 on clean data, the strongest verified ranking of the engagement. Organic revenue of $33,111 while total site traffic fell, because paid social was wound down.
This client's actual retainer is commercially confidential and is not published here. What follows is the honest way to read the result: what an engagement of this scope costs at market rate, and what the revenue was against it.
Commissioned at a full US agency rate, this campaign would have cost between $84,000 and $140,000 and returned $583,956 in tracked organic revenue. A 4× to 7× return, with no ad spend, and an asset that keeps producing after the retainer ends. That is the number a US or UK business should plan against. Be sceptical of any SEO case study quoting a 100× or 600× return: those figures almost always come from an unusually low fee that will never be offered to you, and they are not a benchmark you can budget from.
Honest answer: it transfers well to some businesses and badly to others. This engagement worked because the client sold a technical catalogue to buyers who research before purchasing. That is the condition that matters, not the industry label.
Closest fits:
Poor fits: impulse-purchase consumer products, businesses needing revenue inside 90 days, and anyone unwilling to publish content for at least six months. If that is you, paid search will serve you better and I will tell you so on the call rather than sell you a retainer.
Software and licensing buyers research before they buy: per-core versus CAL, Standard versus Datacenter, which edition covers what. Those queries have low competition and high purchase intent, and most resellers answer none of them. The 48 pages built in month 7 of this campaign were still producing revenue in month 28. If you are looking for an SEO consultant for a software company, this is the mechanism that pays for the engagement.
These results were built on a retainer well below market rate for the scope, which is the wrong lesson to take from them. The more useful one is what happened when the work stopped: in two unattended months a feed defect corrupted the analytics and a dev-side bug noindexed core money pages. Recovery took another two months of the restart. Organic search rewards consistency and punishes gaps more expensively than most owners expect.
This client went from 19,543 to 215,070 monthly impressions inside Google's AI features between May and August 2026, on content that already existed. The lever was structure: one question per heading, the answer and the number in the first two sentences, and entities named in full. If you want GEO and AI search visibility built alongside conventional rankings, it is the same content budget spent differently, not a second retainer.
Monthly optimization of every key page: meta tags, schema, internal links, Core Web Vitals.
Learn moreSEO-optimized articles, how-to guides, and high-intent landing pages. Written for humans, structured for Google.
Learn moreEditorial backlink acquisition through outreach, citations, and niche placements. Quality over quantity.
Learn moreData-driven content scoring and rewriting using Surfer SEO. The content optimization tool that delivered our $50,901 best organic month.
Learn moreOptimizing content to earn citations in ChatGPT, Perplexity, and Gemini. The new organic frontier.
Learn moreGoogle Ads and Meta Ads with proven track record. AED 1.47M paid-ad revenue in 7 months for a UAE Shopify brand. SEO + paid working together for maximum ROI.
Learn moreA US Microsoft software reseller earned $583,956 in GA4-tracked organic revenue over 28 months, with a best month of $50,901 in October 2025. At standard US agency pricing of $3,000 to $5,000/month, an engagement of this scope costs $84,000 to $140,000 over that period, so the return is roughly 4× to 7× with no ad spend. That is the honest planning benchmark. The actual retainer on this engagement is commercially confidential and is not published, and you should be sceptical of any case study advertising a 100× or 600× return, because those numbers come from fees you will never be quoted.
First meaningful ranking movement appeared in month 3 to 4. The step change came in month 7 (November 2024) when a 48-page content sprint took monthly clicks from 617 to 1,269. Revenue did not peak until month 18 (October 2025) at $50,901. Plan for 6 to 12 months before organic becomes a dependable revenue channel for a technical catalogue.
Yes, this is the closest fit in my portfolio. The client is a WooCommerce Microsoft reseller selling Windows Server, SQL Server, Office and Visual Studio licences to US buyers. The work covers product and category optimisation, licensing-intent content (per-core vs CAL, Standard vs Datacenter, activation guides), Merchant Center and product feed health, schema, and editorial link building. Adjacent fits: B2B SaaS, IT services and MSPs, and ecommerce with large technical catalogues.
Primarily the United States and United Kingdom, plus India. This engagement targets US buyers of Microsoft licences, including US-specific keyword research, US pricing and currency signals, and link building across US and international domains. I work with clients directly and with agencies as a white-label SEO and GEO delivery partner.
On-page and technical SEO, content strategy and production, roughly 100 editorial backlinks per month, Search Console and GA4 reporting, Surfer SEO optimisation, generative engine optimisation for ChatGPT, Perplexity and Google AI Overviews, and monthly strategy reviews. Pricing is scoped to your catalogue size, market and competitive set rather than sold as a fixed package, and US and UK engagements are quoted in USD. Book a call and you get a scoped quote plus the full data room behind this case study.
Every figure comes from the client's own GA4 and Search Console properties, and I will screen-share both on a call. This case study also excludes three months of its own best-looking data: between March and May 2026 a broken Merchant Center feed inflated Search Console with junk impressions from 25+ countries, peaking at 2.49 million impressions at position 2.5 in April. None of that is counted here.
The same content that answers a specific buyer question in a directly quotable way is what language models extract. For this client, Google AI feature impressions grew from 19,543 in May 2026 to 215,070 in August 2026, an 11× increase in four months, driven by licensing comparison and how-to content restructured around single-question headings, explicit numbers, and full entity names. No new link building was aimed at it.
Work stopped for March and April 2026. In that window a broken Merchant Center feed corrupted Search Console data and a dev-side bug quietly noindexed core money pages. After restarting mid-May, the first priority was repair, not growth: cleaning the product feed, fixing the noindex, resolving a full catalogue disapproval on May 31 (back to 111 products live by July 11), and re-auditing backlinks. Indexed pages went from 1,070 to 2,150 and organic search grew from 18.6% to about 35% of total site revenue.
Have a different question? Send me a message or book a free call.
If you sell software, licences, or a technical catalogue to US or UK buyers, book a call and we will look at your actual numbers together.
No obligation. No hard sell. Just honest insights about what organic SEO can do for your business.