Latest Insights
AI Search
Google AI Mode Now Shows on 47% of Commercial Queries
BrightEdge research confirms AI Mode presence on nearly half of all commercial search queries. CTR at position 1 drops from 15% to 8% when AI Mode is present.
Source: BrightEdge
Kulbhushan's Take: Every client site I am reviewing right now shows this CTR compression pattern. The ranking has not changed. The click...
AI Search
LinkedIn Is Now the Top Cited Domain for Professional Queries Across All Major AI Platforms
Profound research covering 1.4 million citations confirms LinkedIn moved from domain rank #11 to #5 in ChatGPT in just 3 months. It is now #1 for professional queries across ChatGPT, AI Mode, Copilot and Perplexity.
Source: Profound
Kulbhushan's Take: This is why I tell every client to treat LinkedIn as a publishing platform, not a distribution channel. The posts and...
SEO
Only 12% of AI Citations Overlap With Google's Top 10
Ahrefs research shows that 80% of LLM citations come from pages not ranking in Google's top 100. AI search and traditional search are measuring fundamentally different signals.
Source: Ahrefs
Kulbhushan's Take: This single finding changes how I explain link building to clients. Your Google rankings and your AI visibility are t...