Stop Pasting Prompts Into Claude Code Routines
Running Claude Code routines from a pasted master prompt breaks across machines. Here is how moving them into...
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Every Claude Marketing Prompt I Use, Organized by Job
Key Takeaways
- This library organizes every tested Claude prompt on this site by marketing job: SEO, content, lead generation, and social media.
- Good prompts share four parts: a role with a stake, your real data pasted in, a defined output format, and explicit quality rules.
- The biggest collection is the 47 Claude SEO prompts guide, covering audits, keyword research, on-page fixes, and technical SEO.
- Prompts are for testing a workflow; once you repeat one weekly, convert it into a skill so quality stops depending on memory.
- Everything here is free to copy and use commercially. It all came from real campaigns, not prompt marketplaces.
Prompt lists are everywhere, and most are padding: fifty variations of "act as an expert and write about X". This library is smaller and different. Every prompt linked or shown here was used on a real campaign of mine or a client's, kept because it produced output I actually shipped, and thrown out when it did not. In 13+ years of marketing work, the lesson that matters most is simple: Claude is only as good as the data you paste into it.
Use this page as the index. Each category below explains when to reach for prompts versus Claude skills, shows one flagship prompt you can copy right now, and links to the full collection for that job.
The Anatomy of a Claude Prompt That Actually Works
Before the collections, the pattern behind all of them. Four parts, every time. First, a role with a stake: "You are a senior SEO consultant auditing a client site before a renewal call" beats "You are an SEO expert" because stakes shape judgment. Second, real data: paste your Search Console rows, your actual page copy, your real lead list. Third, a defined output: table, prioritized list, email draft, whatever you will actually use. Fourth, quality rules: banned phrases, required specificity, length limits. When a prompt disappoints, one of these four is missing, and it is usually the second.
Claude Prompt Collections by Marketing Job
SEO Prompts (47 Tested Prompts)
The deepest collection on this site: 47 prompts covering site audits, keyword research, on-page optimization, technical SEO, internal linking, and Search Console analysis. This is where to start if you are new to using Claude for marketing, because SEO prompts produce verifiable results fastest: you can check rankings and crawls against what Claude claims.
Flagship prompt to try right now:
You are a senior SEO consultant auditing a client site before a strategy renewal call. I am pasting my Google Search Console query report (last 3 months) below.
Identify: (1) queries ranking position 5-15 with high impressions but low CTR, where a title/meta rewrite could win clicks, (2) queries ranking 15-30 where the page needs content depth, not tweaks, (3) query themes with impressions but NO matching page, meaning a content gap.
Output a table: query, current position, impressions, diagnosis, specific action. Rank by traffic potential. No generic advice; every action must name the exact page and change.
[PASTE YOUR GSC QUERY EXPORT HERE]
Get all 47 Claude SEO prompts
Or install the Claude SEO skills instead
Content Writing Prompts
Prompts for blog production, optimization of existing posts, and content that earns AI citations. The core principle in every content prompt: Claude structures and drafts, you supply the experience and the numbers. Content written from nothing reads like everyone else's; content written from your material reads like you.
Flagship prompt to try right now:
You are an editor optimizing an existing blog post for both Google and AI search citation. I am pasting the post below.
Check every H2 section against these rules: (1) first paragraph under each H2 must directly answer the H2's implied question in 2-3 sentences, (2) every statistic needs a named source, (3) no section over 300 words without a subheading or list, (4) banned: "in today's digital landscape", "it's important to note", em dashes.
Return: a list of violations with the exact rewritten passage for each. Do not rewrite sections that already pass.
[PASTE YOUR BLOG POST HERE]
See the full content marketing skill library
Read the GEO/AEO optimization guide
Lead Generation Prompts
Prompts for cold outreach personalization, lead scoring, and follow-up sequences. The non-negotiable rule in this category: research before writing. A prompt that generates outreach without prospect research generates spam, and spam burns domains. Every prompt here demands the research inputs first.
Flagship prompt to try right now:
You are writing a first-touch B2B email for me. Below I am pasting: (1) the prospect's website about page, (2) their 3 most recent LinkedIn posts, (3) one sentence on what I sell and to whom.
Rules: under 120 words. Open with ONE specific, verifiable observation from their material (never flattery). One clear ask: a 15-minute call framed around a problem visible in their material. No "I hope this finds you well", no "quick question" subject lines, no fake urgency.
Output: 3 subject line options plus the email body.
[PASTE PROSPECT RESEARCH HERE]
Social Media Prompts
Prompts for LinkedIn posts, X threads, and turning one article into a week of platform-native content. The voice problem dominates this category: without your writing samples in the prompt, Claude defaults to the generic AI cadence every feed is now numb to. Paste examples of your own posts every time, or better, store them in a skill.
Flagship prompt to try right now:
You are repurposing my blog post into LinkedIn content, in my voice. I am pasting: (1) the article, (2) two of my past LinkedIn posts as voice samples.
Extract the 3 strongest specific claims or numbers from the article. Write one LinkedIn post per claim: hook line that would stop a scroll, short paragraphs, one concrete example or number each, closing question that invites a real opinion.
Match the sentence rhythm of my samples. Banned: em dashes, "game-changer", "let that sink in", "in today's world", emoji walls, hashtag spam (2 max).
[PASTE ARTICLE + 2 VOICE SAMPLES HERE]
When to Use a Prompt and When to Build a Skill
Simple rule from running both daily: prompts are for testing, skills are for repeating. The first time you try a workflow, paste the prompt and judge the output. The third time you run the same prompt in a week, you are already drifting: forgetting a rule here, shortening the context there, and quality wobbles with your memory. That is the moment to move it into a SKILL.md file, where the rules, voice samples, and output formats load automatically every session. My full comparison is in the Claude SEO skills guide, but the one-line version: a prompt is an instruction, a skill is a standard.
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