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Claude Skills for SEO

Claude skills for SEO complete library showing technical audit keyword research schema generation and GEO optimization workflows

Claude skills for SEO are installable instruction files (SKILL.md) that each teach Claude one SEO job and load only when a task needs them. Below are eight free ones you can download and install in about a minute: technical audit, keyword clustering, content brief, schema markup, internal linking, Search Console quick wins, GEO citation audit and content gap.

Install These Claude SEO Skills in 60 Seconds

These are the 8 workflows below, packaged as real Claude skills: each zip holds a folder with a SKILL.md file, and three include a small Python helper. Download a single skill or all eight, then upload the zip in Claude.ai or unzip it into your Claude Code skills folder. Nothing else to configure.

All 8 skills in one zip claude-seo-skills.zip · 28 KB · version 1.0 · best for Claude Code
Download all 8 skills

Claude.ai

  1. Turn on code execution: Settings > Capabilities > Code execution and file creation. On Team and Enterprise plans an owner also enables Skills in Organization settings.
  2. Download a single-skill zip from the list above (the all-in-one zip is for Claude Code).
  3. Open Customize > Skills, click +, choose Create skill, then Upload a skill, and pick the zip.
  4. Check the skill is switched on, then ask for the task, for example "Audit the SEO of this page" with the page HTML pasted in.

Tip: repeat step 3 for each skill you want. A zip holds one skill folder, which is the structure Claude.ai expects.

Claude Code

  1. Unzip claude-seo-skills.zip into ~/.claude/skills/ (all your projects) or .claude/skills/ inside a repository (that project only).
  2. Each skill needs its own folder, for example ~/.claude/skills/seo-technical-audit/SKILL.md.
  3. Type /seo-technical-audit, or describe the task and Claude loads the matching skill. No restart needed, unless the skills folder did not exist when the session started.

macOS or Linux:

mkdir -p ~/.claude/skills
curl -L -o claude-seo-skills.zip https://kulbhushanpareek.com/claude/skills/seo/downloads/claude-seo-skills.zip
unzip -o claude-seo-skills.zip -d ~/.claude/skills

Windows PowerShell:

Invoke-WebRequest https://kulbhushanpareek.com/claude/skills/seo/downloads/claude-seo-skills.zip -OutFile claude-seo-skills.zip
Expand-Archive -Path claude-seo-skills.zip -DestinationPath "$HOME\.claude\skills" -Force

Claude API or a Project? On the API, upload a skill folder through the Skills API (/v1/skills) and use it with the code execution tool. Without code execution, for example inside a Project, you can paste the SKILL.md text into the project instructions; it then works as a long prompt rather than a skill, so Claude reads all of it every time instead of loading it on demand.

What Does a SKILL.md File Look Like?

A SKILL.md file is plain Markdown with a short YAML header. The header holds the skill's name and a one-line description that Claude uses to decide when to load it; the body holds the steps, the inputs to ask for, the output format and the checks to run before answering. Here is the complete file from seo-technical-audit. 

---
name: seo-technical-audit
description: Audits a page's technical and on-page SEO from its HTML, URL or a Screaming Frog export and returns a PASS/WARN/FAIL table with a fix for each issue. Use when asked to audit or check a page's SEO.
---

# Technical SEO audit

Audit a page and return a prioritized PASS/WARN/FAIL report with a one-line fix for every WARN and FAIL. Report only what the evidence shows.

## Inputs

Ask for any missing required input before starting. Never audit from memory or guess what a page contains.

- **Required, one of:**
  - The page HTML (a view-source copy or a saved `.html` file). Best option: it is what crawlers receive before JavaScript runs.
  - A URL. Fetch it if you have a web-fetch tool. If the fetch fails or is blocked, ask for the HTML.
  - A Screaming Frog `Internal: HTML` CSV export, for a multi-page audit.
- **Optional:** target keyword, one competitor URL, and a previous audit of the same page (turns on the drift check in step 4).

## Workflow

Copy this checklist into your reply and update it as you work:

```
Audit progress:
- [ ] 1. Extract facts
- [ ] 2. Run the checks
- [ ] 3. Prioritize
- [ ] 4. Drift check (only with a previous audit)
- [ ] 5. Verify the report
```

### 1. Extract facts

If you can run Python 3, save the HTML to a file and run the bundled extractor. It uses only the standard library, reads the local file and makes no network calls:

```bash
python3 scripts/extract_onpage.py page.html --url https://example.com/page
```

Use `python` or `py` if `python3` is not found. The JSON it prints has exact character counts, the heading outline, image and link counts, parsed JSON-LD and head resources, so nothing has to be counted by eye. Without Python, extract the same facts by reading the HTML.

For a Screaming Frog export, read per row: Address, Status Code, Indexability, Title 1, Title 1 Length, Meta Description 1, Meta Description 1 Length, H1-1, H1-2, Canonical Link Element 1, Word Count. Column names vary a little between versions; match them by meaning.

### 2. Run the checks

Character limits are display guidelines, not Google rules: Google truncates titles and snippets by pixel width.

| Element | PASS | WARN | FAIL |
| --- | --- | --- | --- |
| Title | 30-60 characters, target keyword near the start | under 30 or over 60 characters; keyword missing | missing or empty |
| Meta description | 70-155 characters, describes the page | outside 70-155 characters | missing |
| H1 | exactly one, matches the page topic | more than one H1 | none |
| Heading outline | H2/H3 in a logical order | skipped levels; headings used only for styling | a long page with no H2 |
| Indexability | status 200, no `noindex` | `nofollow` on a page that should pass links | `noindex` or a non-200 status on a page meant to rank |
| Canonical | one absolute URL, self-referencing or deliberately pointing elsewhere | points elsewhere with no clear reason | more than one canonical, or a canonical to a redirect, 404 or noindex URL |
| Images | content images have alt text and width/height | missing width/height; first image lazy-loaded | content images without alt text |
| Internal links | descriptive anchors to related pages | fewer than 3 in-content internal links; "click here" anchors | no internal links |
| Structured data | JSON-LD parses and matches the visible content | recommended properties missing | JSON-LD that does not parse, or markup for content not on the page |
| Mobile | `width=device-width` viewport | fixed-width viewport | no viewport tag |
| Speed signals (HTML only) | head scripts use `defer`/`async` | render-blocking scripts or several stylesheets in the head | none (HTML alone cannot prove a speed failure) |
| Language | `lang` set on the html element; hreflang self-references (if used) | `lang` missing | hreflang pointing to non-canonical URLs |

Core Web Vitals: report LCP, INP and CLS only from PageSpeed Insights, CrUX or Search Console data the user provides. Otherwise write "Not measured" and list the HTML risk signals you saw.

### 3. Prioritize

FAIL before WARN. Within each group: indexability and canonical first, then title, H1 and meta description, then headings and content, internal links, images, structured data, speed signals.

### 4. Drift check

With a previous audit of the same page, compare element by element and list every change (for example: title changed from "..." to "...", canonical now points to another URL, H1 removed). Put any change that turned a PASS into a WARN or FAIL at the top of the report.

### 5. Verify the report

Before sending, confirm:

- Every row shows evidence from the input: a quoted value or a count. Delete any row you cannot back up.
- Character counts come from the extractor or an exact count, never an estimate.
- No Core Web Vitals numbers appear unless the user supplied them.
- Every WARN and FAIL has one concrete fix: what to change, and to what.

## Output format

```markdown
## SEO audit: [URL or page name]
Result: [n] PASS, [n] WARN, [n] FAIL

| Element | Status | Evidence | Fix |
| --- | --- | --- | --- |
| Title | WARN | 72 characters: "..." | Cut to under 60, keyword first: "..." |

### Top 3 fixes
1. ...
2. ...
3. ...

### Not checked
[What the input could not show: for example Core Web Vitals, server logs, JavaScript-rendered content.]
```

For a multi-page audit, start with one summary table (URL, FAILs, WARNs, top issue), then give the full table for the 5 URLs with the most FAILs.

## Rules

- Never invent values, scores or data. If the input does not show something, write "Not checked".
- When you flag a title, meta description or H1, quote the current text and give a rewrite.
- With a competitor URL, add a short comparison: title, H1, word count, schema types, and one thing the competitor does better.

Free Claude SEO skill by Kulbhushan Pareek, v1.0. Updates: https://kulbhushanpareek.com/claude/skills/seo/

Read before you install: Anthropic's documentation advises using skills only from sources you trust, because a skill can direct Claude to run code. These eight are plain-text instructions; three also include a short Python script that reads only the files you give it and makes no network calls.

Claude Skills for SEO: The Complete Library for Digital Marketers

Key Takeaways

  • Claude's 200,000-token context window lets you audit multiple pages simultaneously. No paid tool matches this for content-level analysis.
  • Claude skills replace $410/month in SEO tool subscriptions for analysis, strategy, and content work. Data gathering still needs Screaming Frog or a paid crawler.
  • The SEO audit skill produces a PASS/WARN/FAIL report in under 30 seconds by pasting any page's HTML directly into Claude.
  • The GEO optimization skill evaluates your content from the perspective of how an LLM would extract and cite it. It is the only free tool that does this.
  • According to Ahrefs research, over 75% of URLs cited in Google AI Overviews also rank in the top 10 of regular search results. Claude skills help you achieve both simultaneously.

Claude skills for SEO are reusable instruction files that give Claude.ai or Claude Code a specialized SEO workflow. Instead of writing a long prompt every time you run an audit or build a content brief, a skill loads your professional requirements automatically at the start of each session. The result is consistent, high-quality SEO output without repetitive setup.

This library covers every Claude SEO skill tested on real client campaigns across US, UK, and European markets over 13 years of practice. Each skill includes what it does, when to use it, what output to expect, and a download you can install in Claude.ai or Claude Code.

What Are Claude Skills for SEO?

Definition: Claude Skills are modular instruction files that provide Claude with expert-level knowledge for specific marketing tasks, allowing for automated application without re-explaining processes each time.

A Claude skill is a self-contained SKILL.md markdown file that packages a complete SEO workflow into a single, reusable instruction set. Each skill can automate the entire workflow for a given SEO task, integrating steps like content analysis, keyword targeting, and report generation. When loaded into a Claude session, the skill tells Claude exactly how to approach a specific SEO task: what inputs to expect, what analysis to run, what format to return results in, and what quality standards to maintain throughout. It is important to first understand and document the manual process for each task, as this ensures the AI captures all detailed steps, edge cases, and quality checks before automation.

For digital marketers and SEO consultants who run the same types of analysis repeatedly, including audits, content briefs, keyword clustering, and schema generation, skills eliminate setup time and ensure every output meets the same professional standard, regardless of who on the team runs the analysis. Claude skills follow the same structure for every SEO task, ensuring consistency in outputs such as standardized SaaS content briefs with keyword mapping, search intent, and headings.

Workflow automation is facilitated by using reusable prompts or skills that act as a dedicated SEO team member.

The 8 Best Claude Skills for SEO (Tested on Real Campaigns)

These are the Claude SEO skills that produced the most consistent, high-quality results across client work in competitive US B2B markets. Each skill is described with what it does, the input it needs, and the output it produces. These Claude skills support a comprehensive SEO strategy and can be seamlessly integrated into broader marketing workflows, ensuring your AI-powered SEO efforts align with your overall marketing objectives.

Skill 1: Technical SEO Audit

What it does: Performs a full site audit by taking a page's HTML source or a Screaming Frog export, and supports full site crawling for comprehensive technical SEO analysis. The audit covers title tag, meta description, H1-H3 hierarchy, schema markup, image alt text, internal links, canonical tag, and Core Web Vitals signals. It also includes search readiness checks and ongoing SEO drift monitoring to track changes in on-page SEO factors over time. Output is a prioritized action list, not a generic checklist.

Input needed: Paste the page HTML or Screaming Frog CSV. Optionally include target keyword and competitor URL for comparison.

Output: PASS/WARN/FAIL table with a one-line fix recommendation for every WARN and FAIL item, prioritized by ranking impact. The audit can help generate valid schema markup and diagnose indexing issues. Schema markup and structured data generated by the audit can help earn rich snippets in search results.

Best for: Comprehensive technical SEO audits, ongoing SEO health monitoring, weekly page audits, pre-publish checks, and client site reviews.

For a step-by-step workflow outside of Claude skills, use the 30-minute technical SEO audit checklist.

See the full audit workflow guide with copy-paste prompts for this skill.

Download this skill seo-technical-audit.zip, 8 KB. In Claude Code: /seo-technical-audit

Skill 2: Keyword Research and Clustering

What it does: Takes a seed keyword and generates a topic cluster map with intent labels (commercial, informational, navigational), suggested content formats, and a prioritized content calendar. Utilizes semantic clustering and semantic topic clustering to organize keywords for better search visibility and relevance. Also takes a bulk keyword export (up to 500 keywords) and groups them into logical clusters with primary and secondary keyword assignments per cluster. Intent-based keyword clustering is used to categorize large keyword lists by search intent, not just by shared text modifiers.

Input needed: One seed keyword for expansion, or paste a CSV of keywords from Google Keyword Planner, Ahrefs, or Semrush.

Output: Cluster map organized by topic pillar, with intent label, suggested URL, and content format for each cluster. The map is built using data-driven keyword and intent mapping, leveraging Google Search Console data to identify keyword gaps and enhance page performance.

Best for: Content strategy planning, new site architecture, topical authority building.

Download this skill seo-keyword-clustering.zip, 2 KB. In Claude Code: /seo-keyword-clustering

Skill 3: Content Brief Builder

What it does: Generates a complete, ready-to-assign content brief for any target keyword. Supports answer engine optimization by structuring content for featured snippets, voice search, and direct answers, using answer-first formatting and Direct-Answer Structural Editing to maximize zero-click traffic by placing the main answer in the first two sentences. Includes: recommended word count, H2 and H3 structure, must-cover subtopics, People Also Ask questions to answer, internal linking targets, and E-E-A-T signal requirements. Built for B2B and professional services content where generic AI briefs consistently underperform.

Input needed: Target keyword, business type, target audience, and optionally 2 to 3 competitor URLs to analyze.

Output: Full content brief document ready to hand to a writer or use directly in Claude for drafting, with guidance for Human-Tone writing to improve content quality.

Best for: Blog post planning, service page creation, content teams needing consistent brief quality.

Download this skill seo-content-brief.zip, 2 KB. In Claude Code: /seo-content-brief

Skill 4: Schema Markup Generator

What it does: Generates technically accurate, validated JSON-LD schema markup for any page type: Article, FAQPage, Service, Review, HowTo, LocalBusiness, Organization, Person, BreadcrumbList, and nested combinations. The skill produces structured data that supports building a knowledge graph, improving search relevance and contextual understanding for both search engine optimization and large language model outputs. The schema markup generator also aids in engine optimization by structuring content for AI features like featured snippets, voice search, and AI citation systems. Output can be pasted directly into a page head or validated with Google's Rich Results Test before deploying.

Input needed: Page type, page content, business details. Can also take existing schema and audit it for errors and missing fields.

Output: Valid JSON-LD block ready to implement. Zero hallucinated fields. Claude confirms schema.org compliance for each property.

Best for: Service pages, blog posts, FAQ pages, local business pages, case study pages.

See Prompts 26 to 31 in the 47 prompts guide for copy-paste schema prompts for every page type.

Download this skill seo-schema-markup.zip, 2 KB. In Claude Code: /seo-schema-markup

Skill 5: Internal Linking Audit

What it does: Takes your sitemap or a list of pages and performs internal linking optimization to improve crawlability and link equity. It identifies internal linking gaps: orphan pages with no inbound links, high-priority pages with too few internal links, anchor text over-optimization issues, and missed linking opportunities between topically related pages, following the Claude SEO audit playbook workflows. Output is a prioritized fix list with suggested anchor text for each new link.

Input needed: Paste your sitemap XML or page list. Optionally include the Screaming Frog internal links export for deeper analysis.

Output: Orphan page list. Top 10 link gap opportunities with suggested source page, target page, and anchor text for each.

Download this skill seo-internal-linking.zip, 5 KB. In Claude Code: /seo-internal-linking

Skill 6: GSC Quick-Win Analyzer

What it does: Takes your Google Search Console performance export (CSV) and leverages live SERP data by analyzing Google search results to identify the top quick-win opportunities: queries ranking between position 8 and 20 with 50+ impressions where a targeted content update could move the page to page one. Output includes the specific change recommended for each opportunity page, based on current search volumes and SERP trends.

Input needed: Export your GSC performance data as CSV (Performance tab, export button, last 90 days). Paste into Claude with this skill active.

Output: Top 10 quick-win pages ranked by opportunity size, with specific title tag, meta description, and content recommendations for each.

Best for: Monthly SEO reviews, client reporting, fast wins without building new content.

The GSC + Claude MCP setup guide connects this skill directly to live Search Console data without manual CSV exports.

Download this skill seo-gsc-quick-wins.zip, 5 KB. In Claude Code: /seo-gsc-quick-wins

Skill 7: GEO and AI Overview Optimization

What it does: Optimizes your content for AI search and AI-powered search engines by focusing on generative engine optimization (GEO) and answer engine optimization and overall search readiness. Evaluates your content from the perspective of how an LLM would extract and cite it, scoring each paragraph for extractability, identifying answer-first formatting gaps, flagging missing named statistics, checking for FAQPage schema, and evaluating entity authority signals. The skill helps design content to answer specific questions directly, using concise structured content and FAQ schema to improve chances of appearing in featured snippets and direct answers. Unique to Claude: it is the only free tool that evaluates your content from inside an LLM perspective.

Input needed: Paste your page content. Optionally include the target query you want to rank in AI Overviews for more specific recommendations.

Output: Citability score per section, specific rewrites for low-scoring paragraphs, schema additions needed, and a priority order for changes.

Best for: Any page where you want to appear in Google AI Overviews, ChatGPT search results, Perplexity citations, or other AI-powered search engines.

See the full AI Overviews citation guide for the complete 7-step implementation, plus this guide on building backlinks that get you cited by ChatGPT and Perplexity.

Download this skill seo-geo-citation-audit.zip, 2 KB. In Claude Code: /seo-geo-citation-audit

Skill 8: Competitor Content Gap Analyzer

What it does: Compares your content against 2 to 3 competitor pages on the same keyword to identify content gaps and performs content gap analysis by evaluating discrepancies between your existing content and competitors'. The skill systematically builds a search intent graph to understand audience interests and maps it against your existing content to identify content gaps and areas for improvement. This skill assesses content quality by examining factors such as readability, topical depth, keyword integration, and semantic relevance to ensure alignment with search intent. It generates a prioritized list of content gaps along with actionable recommendations to boost ranking potential and increase chances of AI citations.

Input required: Your page content along with content from 2 to 3 competitor pages, either pasted directly or retrieved via Perplexity.

Output provided: Gap analysis table highlighting topics competitors cover that your content lacks, with specific suggestions to add, expand, or deprioritize each gap.

This method helps identify low-competition, high-volume topics, offering valuable opportunities to strengthen your topical authority.

Download this skill seo-content-gap.zip, 2 KB. In Claude Code: /seo-content-gap

Looking for the Best Claude SEO Tool or Software? Read This First

There is no boxed "Claude SEO tool" to download, and anything sold that way is a wrapper. Claude itself becomes the SEO analysis software the moment you load these skill files. The technical audit skill turns it into a site checker that outputs prioritized PASS/WARN/FAIL findings. The GSC quick-win skill turns it into a performance analyzer that reads your real Search Console exports. The GEO skill turns it into an AI visibility scanner no paid suite currently offers. That is the whole idea of this library: one $20/month Claude subscription plus free skill files replacing roughly $410/month of single-purpose SEO software.

If you want a one-click option instead of a workflow, run my free SEO audit tool: it performs 115+ checks on any URL in about a minute, no setup. And if you are comparing Claude against dedicated checkers, I tested the main options side by side in this Claude SEO checker comparison.

Claude Skills vs Claude Prompts for SEO: Which Should You Use?

A Claude prompt is a single instruction typed fresh each session. A Claude skill is a persistent workflow file loaded automatically so you never have to re-explain your requirements each time. Claude skills work by enabling, building, and deploying custom skills using an interactive skill creator tool, which guides users through the process without requiring technical expertise. These skills can be used across Claude.ai, Claude Code, and the Claude API, ensuring consistent workflows regardless of the platform. For a broader marketing view beyond SEO, see the library of Claude skills for digital marketing. For SEO work done more than once a week, skills save 10 to 30 minutes per session compared to starting from a blank prompt.

Use Prompts When

You are running a one-off task, experimenting with a new workflow, or working in Claude Chat without a Projects setup.

See 47 ready-to-use SEO prompts

Use Skills When

You run the same SEO analysis regularly, manage multiple client sites, or want consistent output quality without repeating instructions every session.

See Claude mode comparison guide

The Claude SEO Skill File Template (Copy and Customize)

Every Claude skill is a folder named after the skill with a SKILL.md file inside. Save it as .claude/skills/your-skill-name/SKILL.md for Claude Code, or zip the folder and upload it in Claude.ai. Anthropic's format rules, checked on 24 September 2026:

  • name: lowercase letters, numbers and hyphens, up to 64 characters, matching the folder name. It cannot contain "claude" or "anthropic".
  • description: what the skill does and when to use it, written in the third person. Claude.ai uploads allow up to 200 characters; the API allows 1,024.
  • body: the instructions. Keep SKILL.md under 500 lines and move long reference material into separate files in the same folder.
---
name: your-skill-name
description: [What it does, in the third person]. Use when [the requests that should trigger it].
---

# [Skill title]

## Inputs
- Required: [what Claude must have before starting]
- Optional: [what improves the result]
Ask for missing required inputs before starting.

## Workflow
1. [First step]
2. [Second step]
3. [Third step]

## Output format
[The exact template: table columns, headings, order]

## Checks before answering
- Every number comes from the user's data.
- [Task-specific check]

## Rules
- Never invent data. If the input does not show it, say so.

Customize the name, description, inputs, output format and rules for your own workflow, or start from one of the 8 skills above and edit it. The structure is the same for every skill type.

Claude Skills vs Paid SEO Tools: What Replaces What

Claude skills do not replace every function of paid SEO tools, but they support advanced strategies such as programmatic SEO, e-commerce SEO, international SEO, and local SEO. They replace specific high-value functions at a fraction of the cost. To understand how Claude compares to other AI tools across common tasks, see this comparison of Claude, ChatGPT, and Perplexity for SEO workflows. Claude skills can also assist with maps intelligence, SEO GEO, and optimizing for web search. Here is what the $0 to $20/month Claude stack covers versus what still requires paid tools.

  • Claude skills can generate and optimize SEO assets, including AI image generation and image optimization, to enhance website visibility and search rankings.
  • Integration with community servers allows Claude skills to expand data sources beyond official platforms.

Overall, Search Engine Optimization (SEO) efforts can be enhanced using these various strategies.

Functions Replaced by Claude Skills

  • Content brief creation (e.g., $89/mo Surfer)
  • On-page audit analysis (e.g., $129/mo Semrush)
  • Schema markup generation (manual dev)
  • Keyword clustering (any paid tool)
  • Internal linking gap analysis
  • GEO/AEO content optimization
  • GSC data interpretation
  • Semantic relevance and avoiding keyword stuffing in content optimization
  • Search experience optimization (SXO) as part of advanced SEO capabilities

Functions Still Requiring Paid Tools

  • Live rank tracking (Semrush/Ahrefs)
  • Backlink database (Ahrefs/Majestic)
  • Site-wide crawl data (Screaming Frog)
  • Real-time keyword volume (Keyword Planner)
  • SERP volatility monitoring
  • Competitor paid ads intelligence
The recommended free stack:
Google Search Console Screaming Frog (free, 500 URLs) Claude skills

Total cost: $0 to $20/month. Covers 80% of what a $400/month tool subscription delivers for most independent consultants and small marketing teams, especially when combined with Claude-powered rank tracking analysis from GSC exports. See the full AI SEO tools comparison for the complete breakdown.

Explore More Claude AI Resources

Go deeper with these guides that complement the SEO skills above. Each one includes step-by-step instructions and copy-paste prompts you can use immediately, and the broader Claude AI resource hub for digital marketers explains how to plug these skills into full-funnel campaigns.

SEO Prompts Library

47 tested prompts covering every SEO task from technical audits to content optimization.

View all 47 prompts and pair them with this free Claude SEO checker workflow guide.

AI SEO Tools Compared

Claude vs ChatGPT vs Perplexity vs Gemini. Which AI performs best for each SEO task.

Read the comparison and, when you are ready to use live data, follow the guide on connecting Google Search Console to Claude with MCP.

AI Overview Citations

The 7-step process to get your content cited in Google AI Overviews and ChatGPT search.

Read the guide and try the free Claude AI SEO + GEO audit tool with 31 checks.

Frequently Asked Questions

A Claude SEO skill is a folder with a SKILL.md file: a short name and description, then step-by-step instructions for one SEO task, such as a technical audit or schema markup. Claude reads only the description until a request matches, then loads the full instructions. The eight skills on this page are free to download.

The technical SEO audit skill is the most impactful for immediate results. It takes a Screaming Frog export or pasted page HTML and produces a prioritized PASS/WARN/FAIL audit covering title tags, meta descriptions, heading hierarchy, schema markup, internal linking, and Core Web Vitals signals. Claude's 200,000-token context window means you can audit multiple pages simultaneously, which no paid SEO tool can match for content-level analysis.

Claude skills replace the analysis, strategy, and content layers of paid SEO tools, not the data gathering layers. Semrush and Ahrefs provide live backlink databases, rank tracking, and crawl data that Claude cannot replicate. But Claude replaces the hours spent interpreting those reports, writing content briefs, generating schema markup, and running page-by-page quality audits, as outlined in the Claude skills for SEO library. The recommended stack is Screaming Frog or a paid tool for data, Claude skills for analysis and content.

Download the skill's zip. In Claude.ai, turn on code execution in Settings > Capabilities, open Customize > Skills, click +, choose Create skill, then Upload a skill, and pick the zip. In Claude Code, unzip it into ~/.claude/skills/ for every project or .claude/skills/ for one repository, so each skill has its own folder with a SKILL.md inside.

The install section at the top of this page has the downloads and terminal commands. If you want hands-on help setting this up for your site, you can book a free SEO strategy call.

No. A prompt is text you type into one conversation and paste again next time. A SKILL.md file is installed once; Claude keeps only its one-line description in view and loads the full instructions, plus any bundled scripts, when a request matches. That makes a skill the better fit for SEO tasks you repeat every week. For one-off tasks, the 47 Claude SEO prompts are quicker.

There is no separate Claude SEO tool to install. Claude itself becomes the analysis tool once you load these skill files: the audit skill turns it into a technical SEO checker, the GSC skill into a performance analyzer, and the GEO skill into an AI visibility scanner. If you want a one-click alternative, my free SEO audit tool runs 115+ checks on any URL in about a minute, no setup required.

Yes, with the right setup. In my client work Claude handles audit interpretation, keyword clustering, content briefs, and schema generation at a professional level, and its 200,000-token context window lets it analyze many pages in one session. It cannot crawl the live web or track rankings on its own, so pair it with Screaming Frog exports or Google Search Console data for inputs.

Ready to Build Your Claude SEO Workflow?

Book a free 30-minute strategy call. I'll show you exactly which Claude skills will save you the most time on your specific SEO workflow.

Book a Free Strategy Call

Claude Resources

Related Guides

Book a Free Strategy Call

30 minutes. No obligation. I'll show you exactly which Claude skills fit your SEO workflow.

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Why Work With Me

  • 13+ years SEO experience
  • Claude AI early adopter
  • US, UK, FR, CH markets
  • Real campaign results
  • GEO/AEO specialist
  • No lock-in contracts
  • Results within 90 days
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