Social Media Marketing Services
Social media marketing for B2B brands is fundamentally different from consumer marketing. Your buyers are active on LinkedIn during business hours, making career and vendor decisions. They follow thought leaders on X. They research companies on Instagram. The question is not whether to be present — it is whether your presence is actually building pipeline.
As a social media marketing consultant with over a decade of experience in B2B markets, I help businesses transform their social presence from a vanity metrics exercise into a genuine revenue channel. This means building a content strategy aligned to your specific buyer personas, creating content that your audience actually shares and saves, and implementing systematic lead capture that converts engagement into qualified conversations.
My social media consulting integrates directly with your SEO and content strategy — every piece of social content is built to drive traffic back to high-converting pages, reinforcing your organic search presence while building direct audience relationships that no algorithm change can take away.
I work with B2B companies across professional services, SaaS, consulting, healthcare and manufacturing — industries where trust and expertise are the deciding purchase factors, and where LinkedIn authority directly influences enterprise buying decisions.
What's Included
LinkedIn Authority Strategy
Profile optimisation, content calendar design and engagement strategy to position you as the go-to expert in your niche — building a LinkedIn following that translates into inbound leads and speaking opportunities.
Content Strategy & Calendar
A 90-day content calendar built around your buyer personas, industry trends and business goals. Every post serves a strategic purpose — awareness, consideration or conversion.
Content Creation & Copywriting
High-quality social content written in your brand voice — long-form LinkedIn articles, carousel posts, X threads and Instagram content that generates real engagement from your target audience.
Performance Analytics & Reporting
Monthly analytics report showing follower growth, engagement rates, reach, profile visits and most importantly — leads generated. Every decision is backed by data, not gut feeling.
Paid Social Campaigns
LinkedIn, Meta and X advertising campaigns with precise B2B targeting — by job title, company size, industry and seniority. Designed to generate leads, not just impressions.
Audience Growth Strategy
Systematic, ethical audience building through strategic hashtag research, community engagement, partnership content and consistent publishing cadence that algorithm rewards.
How It Works
Audit & Competitor Benchmarking
Full audit of your current social presence across all platforms — content performance, audience quality, engagement benchmarks and competitor social strategies. Identifies exactly where the opportunities are.
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Persona Mapping & Platform Strategy
Define your ideal B2B buyer personas and map which platforms they use, when they are active, and what content format drives the most engagement. Build a channel strategy that matches your audience.
Content Creation & Publishing
Consistent, high-quality content published on a strategic schedule — combining thought leadership, case studies, behind-the-scenes content and direct response posts that generate leads.
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Optimise & Scale
Monthly performance review: what content drove the most leads, engagement and reach. Double down on what works, test new formats, and continuously refine the strategy based on real data.
Markets I Serve
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United States
National & local Social Media Marketing for US businesses
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United Kingdom
UK market strategies & competitor analysis
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France
Bilingual FR/EN strategies for French markets
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Switzerland
Multi-language strategies for Swiss businesses
Frequently Asked Questions
For most B2B companies, LinkedIn is the highest-priority platform — it drives 80% of B2B leads from social media. X (formerly Twitter) is valuable for thought leadership and industry conversations, particularly in tech, finance and consulting. Instagram works well for brand building and recruitment. The right platform mix depends on your specific industry, buyer personas and content capabilities. I audit your situation and recommend the channels where your effort will generate the highest ROI.
Organic social media is a compounding channel — results build over time. Most clients see meaningful engagement growth within 30–60 days of consistent, strategic publishing. Lead generation from social typically begins at the 60–90 day mark as audience trust develops. Paid social campaigns can generate qualified leads within 2–4 weeks of launch. The key is combining organic authority-building with targeted paid campaigns for faster results.
Yes — but only with the right strategy. The mistake most B2B companies make is posting generic content and measuring success by likes. Effective B2B social media focuses on: attracting the right followers (potential buyers, not random people), publishing content that positions you as the expert in your niche, and having a clear lead capture mechanism. My clients consistently convert social engagement into consultation calls and discovery meetings.
I offer both. Strategy-only engagements provide a detailed content calendar, post templates, tone-of-voice guide and coaching for your internal team. Full-service engagements include content creation, copywriting, graphic direction and publishing — everything managed for you. Most clients choose a hybrid: I create the strategic framework and high-value content, while internal teams handle day-to-day community management.
I measure what matters to your business: leads generated, consultation calls booked, and content attribution in your CRM — not vanity metrics like followers and impressions. Every monthly report includes a pipeline contribution section showing which social activities directly contributed to revenue opportunities. For paid social, I track cost-per-lead, cost-per-meeting and return on ad spend by campaign.
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