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Social Media Marketing Services
LinkedIn drives 80% of all B2B social media leads and generates 2.74x more leads per impression than Facebook and X combined, according to HubSpot's 2026 data. With 65 million decision-makers active on the platform, LinkedIn is not just a social network for B2B companies — it is the primary channel where your buyers research vendors, evaluate expertise, and make purchase decisions. The question is not whether to be on LinkedIn. It is whether your LinkedIn presence is actually building pipeline.
As a B2B social media marketing consultant with 13+ years of hands-on experience in US, UK, French, and Swiss markets, I help businesses transform their LinkedIn presence from a vanity metrics exercise into a genuine revenue channel. This means building a content strategy aligned to your specific buyer personas, creating content that decision-makers actually share and save, and implementing systematic lead capture that converts social engagement into qualified conversations.
Social media consulting with me integrates directly with your SEO and content strategy — every piece of social content is built to drive traffic back to your highest-converting pages, reinforcing your organic search presence while building direct audience relationships that no algorithm change can take away.
I work with B2B companies across professional services, SaaS, consulting, healthcare, and manufacturing — industries where trust and expertise are the primary purchase factors, and where a single LinkedIn post seen by the right decision-maker can open a six-figure sales conversation.
What's Included
LinkedIn & Social Strategy
Custom content strategy aligned to your buyer personas, industry, and business goals. Covers LinkedIn, X, and Instagram with a focus on the platforms that drive actual B2B pipeline.
Content Creation & Copywriting
Thought leadership posts, carousels, video scripts, and article drafts written in your brand voice. Every piece designed to build authority and drive engagement with decision-makers.
LinkedIn Paid Campaigns
Targeted LinkedIn Ads campaigns: Sponsored Content, InMail sequences, and lead gen forms. Precise audience targeting by job title, company size, industry, and seniority level.
Audience Growth Strategy
Systematic LinkedIn audience growth through strategic content distribution, community engagement, and consistent publishing cadence. Focus on attracting decision-makers in your target industries, not random follower counts.
Analytics & ROI Reporting
Monthly reports showing engagement, follower quality, lead generation, and pipeline attribution. Every metric tied to business outcomes, not vanity numbers.
Employee Advocacy Programs
Turn your team into brand ambassadors. Structured programs that empower employees to share company content, amplifying reach 5-10x beyond company page alone.
LinkedIn Marketing in 2026: What the Algorithm Now Rewards
LinkedIn's algorithm changed significantly in 2025 and 2026. The businesses winning on LinkedIn now understand three shifts that most B2B companies are still missing:
Native video now gets 5x more engagement than link posts. LinkedIn is actively promoting video as it competes with YouTube and TikTok for professional video consumption. Video does not need high production quality — authenticity consistently outperforms polish.
LinkedIn Newsletters deliver 42% open rates compared to email's 21% average. For B2B companies with consistent thought leadership content, a LinkedIn Newsletter is the highest-leverage owned audience channel available without paying for ads.
Posting at the right time matters. Posts published Tuesday through Thursday between 7:30-8:30 AM and 11:30 AM-12:30 PM EST receive 28% more engagement than average.
External links reduce organic reach by 40-50%. Placing links in the first comment rather than the post body delivers 2.3x more reach for the same content.
Who This Service Is For
B2B social media marketing consulting works best for businesses that already have a clear value proposition and a target buyer profile:
- B2B SaaS companies targeting US and European enterprise buyers who need thought leadership content on LinkedIn to build pipeline alongside paid acquisition.
- Professional services firms (consulting, law, finance, technology) where a single LinkedIn post reaching the right senior decision-maker can initiate a relationship worth significantly more than the engagement cost.
- Founders and executives who want to build personal LinkedIn authority as a lead generation channel — personal profiles consistently outperform company pages for organic reach.
- B2B e-commerce and manufacturing companies moving from trade shows and cold outreach to a systematic inbound social strategy that compounds over time.
If you are a B2C brand or early-stage company without a clear ICP defined, this specific service may not be the right fit. The free strategy call is the fastest way to get an honest answer.
What Results Look Like in Practice
"He doesn't just fix SEO problems — he ties digital marketing work directly to business outcomes. Through consistent strategy, technical optimization, and content guidance, he helped us build sustainable organic traffic that translated into real revenue. Kulbhushan is analytical, reliable, and focused on long-term wins rather than quick tricks."
Sean, Founder, Indigo Software Company (US)
LinkedIn Verified
LinkedIn Verified
The same principle applies to social media: every deliverable connects to a business outcome, not a platform metric. View the full case study.
How It Works
Discovery & Audit
Full audit of your current social presence, competitor benchmarking, and buyer persona mapping. You receive a written strategy brief before our first working session.
Content Strategy
Custom content calendar, post formats, and publishing cadence designed for your specific industry. Every piece aligned to buyer search intent and platform algorithm.
Execute & Scale
Content creation, publishing, community management, and paid campaign management. Weekly progress updates with engagement and lead metrics.
Report & Optimise
Monthly reports showing engagement quality, lead generation, and pipeline attribution. Next-month priorities based on what the data shows.
Markets I Serve
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United States
National and global B2B social media marketing for US businesses
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United Kingdom
UK market LinkedIn strategies & B2B social campaigns
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France
Bilingual FR/EN social media strategies for French markets
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Switzerland
Multi-language social strategies for Swiss B2B companies
Frequently Asked Questions
For most B2B companies, LinkedIn is the highest-priority platform — it drives 80% of B2B leads from social media. X (formerly Twitter) is valuable for thought leadership and industry conversations, particularly in tech, finance and consulting. Instagram works well for brand building and recruitment. The right platform mix depends on your specific industry, buyer personas and content capabilities. I audit your situation and recommend the channels where your effort will generate the highest ROI.
Organic social media is a compounding channel — results build over time. Most clients see meaningful engagement growth within 30–60 days of consistent, strategic publishing. Lead generation from social typically begins at the 60–90 day mark as audience trust develops. Paid social campaigns can generate qualified leads within 2–4 weeks of launch. The key is combining organic authority-building with targeted paid campaigns for faster results.
Yes — but only with the right strategy. The mistake most B2B companies make is posting generic content and measuring success by likes. Effective B2B social media focuses on: attracting the right followers (potential buyers, not random people), publishing content that positions you as the expert in your niche, and having a clear lead capture mechanism. My clients consistently convert social engagement into consultation calls and discovery meetings.
I offer both. Strategy-only engagements provide a detailed content calendar, post templates, tone-of-voice guide and coaching for your internal team. Full-service engagements include content creation, copywriting, graphic direction and publishing — everything managed for you. Most clients choose a hybrid: I create the strategic framework and high-value content, while internal teams handle day-to-day community management.
I measure what matters to your business: leads generated, consultation calls booked, and content attribution in your CRM — not vanity metrics like followers and impressions. Every monthly report includes a pipeline contribution section showing which social activities directly contributed to revenue opportunities. For paid social, I track cost-per-lead, cost-per-meeting and return on ad spend by campaign.
