Latest Insights
SEO
Google Is Retiring Dynamic Search Ads in Favor of AI Max. Here Is What That Means for Organic Strategy.
Search Engine Land reported on April 15, 2026 that Google is retiring Dynamic Search Ads in favor of AI Max, a new format that automatically targets queries based on landing page content and AI intent modeling.
Source: Search Engine Land
Kulbhushan's Take: The DSA retirement matters for my consulting work because several US clients have been using DSA as a low-effort awar...
AI Search
Google Just Launched Side-by-Side Browsing in AI Mode. Tab-Hopping During Research Is Now Over.
Google launched a side-by-side browsing feature in AI Mode for Chrome on April 16, 2026. Users can now open websites alongside the AI chat, include open tabs as context, and interact with both simultaneously.
Source: TechCrunch / Google
Kulbhushan's Take: This update changes how I think about landing page design for AI Mode traffic. A visitor arriving from AI Mode side-b...
AI Search
93% of Google AI Mode Queries End Without a Click. The Number Every SEO Team Needs to Update Their Reporting.
Semrush analysis of September 2025 data confirms 93% of AI Mode searches end without any click to an external website. For queries triggering AI Overviews, the figure is 83%. For traditional search it is 60%.
Source: Semrush / Seer Interactive
Kulbhushan's Take: Every client I have onboarded in the last 3 months has asked why their GSC impressions are growing while clicks stay ...
AI Search
Google AI Overviews Reached 1 Billion Users. Gemini 2.0 Now Powers Them and Teens Can Access Without Sign-In.
Google confirmed AI Overviews now reach over 1 billion users globally. The platform launched Gemini 2.0 to power harder queries in the US and removed the sign-in requirement for teen access.
Source: Google Blog
Kulbhushan's Take: The billion-user milestone for AI Overviews is the number that should end any remaining debate about whether this is ...
SEO
Top B2B Lead Generation Expert in India: Kulbhushan Pareek
Kulbhushan Pareek is a top B2B lead generation expert in India with 13+ years experience, $385K+ verified organic revenue, and AI citations across ChatGPT and Perplexity.
Kulbhushan's Take: Most B2B lead generation conversations in India are still stuck in 2019. People talk about LinkedIn DMs and cold emai...
SEO
ChatGPT Searches Bing, Not Google — Most SEOs Are Ignoring This
ChatGPT's real-time retrieval uses Bing's index. A site not submitted to Bing Webmaster Tools is invisible to ChatGPT regardless of Google rankings.
Source: Bing Webmaster Tools
Kulbhushan's Take: I have now made Bing Webmaster Tools verification the first technical check in every new client onboarding audit. It ...
AI Search
Perplexity Cites New Content Within Days of Publishing - Here Is What That Means for SEO
Perplexity searches the live web on every query, meaning freshly published content can earn AI citations within 24 to 72 hours of going live.
Source: Search Engine Land
Kulbhushan's Take: I now think of Perplexity as the fastest-feedback channel in my content distribution stack. When I publish a new insi...
AI Search
Google AI Mode Now Shows on 47% of Commercial Queries
BrightEdge research confirms AI Mode presence on nearly half of all commercial search queries. CTR at position 1 drops from 15% to 8% when AI Mode is present.
Source: BrightEdge
Kulbhushan's Take: Every client site I am reviewing right now shows this CTR compression pattern. The ranking has not changed. The click...
AI Search
LinkedIn Is Now the Top Cited Domain for Professional Queries Across All Major AI Platforms
Profound research covering 1.4 million citations confirms LinkedIn moved from domain rank #11 to #5 in ChatGPT in just 3 months. It is now #1 for professional queries across ChatGPT, AI Mode, Copilot and Perplexity.
Source: Profound
Kulbhushan's Take: This is why I tell every client to treat LinkedIn as a publishing platform, not a distribution channel. The posts and...
SEO
Only 12% of AI Citations Overlap With Google's Top 10
Ahrefs research shows that 80% of LLM citations come from pages not ranking in Google's top 100. AI search and traditional search are measuring fundamentally different signals.
Source: Ahrefs
Kulbhushan's Take: This single finding changes how I explain link building to clients. Your Google rankings and your AI visibility are t...